Set up your site for search

Each important page should be easy for people and search engines to understand.

Set the metadata

Add an SEO title, description, and sharing image when the page settings allow it.

Use readable URLs

Choose short addresses that describe the content. For example, /services or /courses is clearer than a technical-looking address.

Manage indexing

If you can prevent search engines from indexing a page, that may be useful for thank-you pages or content that should not appear in search results.

Avoid duplicate content

If several pages contain mostly the same information, clarify what each one is for instead of creating unnecessary copies.