Prepare a blog post for search

Search engine optimization, or SEO, is a set of practices that helps search engines understand your content.

Choose an SEO title

Write a title that accurately describes the topic and includes terms a reader might search for.

Write a description

An SEO description summarizes the page. It may appear in search previews, although a search engine can choose a different excerpt.

Use clear headings and image text

Choose descriptive subheadings and add relevant alternative text to informative images. Avoid repeating the same keywords unnaturally.

Tip: Accurate, useful information matters more to readers than repeating keywords excessively.