Review a product’s performance

Product metrics can help you understand the interest it attracts and the purchases it generates.

Which numbers should you track?

When available, review the number of visits, recorded orders, revenue, and conversion rate. Make sure the conversion rate’s measurement scope is clearly defined.

Compare date ranges

Choose a reference period so you can distinguish launch results from performance over a longer period.

Interpret performance

If a page gets many visits but few purchases, review the offer’s clarity, the price, checkout, and whether the traffic is relevant. A few visits are not enough to establish a reliable trend.