Offer an add-on

An add-on presents a second product that relates to the original purchase. Depending on the steps available in your funnel, it may appear before payment confirmation or after a purchase.

Before payment

You could offer an optional product, such as a workbook that goes with a course. Customers must be able to decline it without blocking their original order.

After payment

A follow-up offer may complement the purchase. Make its price, contents, and whether it requires another payment explicit.

Keep the offer relevant

Offer only items that are genuinely useful with the main product. An add-on should make the extra value clear, not complicate checkout.