Analyze traffic and conversions

Visit statistics help you understand which pages people view and which content leads them to take action.

Track your most visited pages

In your site or page analytics, check visit counts and how they change over time when those details are available.

Understand a conversion

A conversion is a defined action, such as a sign-up, purchase, or another measured goal. Its rate depends on the number of conversions and the denominator used in the calculation.

Find pages to improve

A contact page with little activity may need a more visible button. A popular sales page with few conversions may need a closer look at its content or flow.

Respect visitors’ choices

Audience measurement must take privacy settings into account and, where required, visitors’ consent.