Understand your dashboard statistics

The Plumfolio home page shows several metrics that help you follow your business over a selected period.

Visits

Visits represent activity recorded on your site using Plumfolio’s measurement method.

Sales and revenue

These metrics relate to orders and amounts recorded during the period. For transaction details, compare them with the Sales section.

New contacts and active members

These figures help you follow audience growth and use of restricted content.

Emails sent

This metric gives you a general view of email activity. For detailed performance, open the Emails section.

Tip: Compare equivalent periods and check the precise definition of each metric before drawing conclusions.