Organize your site pages

An effective site has a structure that is easy to understand. Your home page introduces the essentials; the other pages provide more specific information.

Build a clear navigation menu

For a services business, start with Home, Services, About, and Contact. If you sell digital resources, replace Services with Products or Resources.

Choose clear names

Use titles your visitors will recognize right away. “My courses” is clearer than an invented name that does not describe the content.

Give every button a destination

Each important button should lead to a page, product, form, or external address. Test these links before publishing. Thank-you pages do not have to appear in the main navigation.