Use links and redirects
A link can lead to another Plumfolio page, a product, an email address, or an external service. Redirects let you keep a simple address while changing where it leads.
Use readable addresses
Choose /contact instead of /page-4829, or /photo-guide instead of an unintelligible string of characters.
Change a destination
If short links are available, a permanent address can redirect to a new destination. That way, you do not have to update every old communication.
Avoid broken links
When you change an address, set up a redirect when possible. Check that no page, form, or system address conflicts with the new URL.