Organize contacts with tags

Tags let you group people by their interests or interactions.

Examples

You could tag people who registered for an event, bought a resource, or want to hear about a launch.

Assign a tag

Depending on the available options, you can add a tag manually, from a form, after a purchase, or through a simple automation.

Give groups clear names

Use an explicit naming convention such as photography-interest, beginner-guide-customer, or october-workshop-signup.

Tip: Every tag should have a clear business meaning. Avoid creating several versions of a tag for the same group.